A little quality research goes a long way
Dr Kym Madden specialises in getting you the insights you need to 'engage' with supporters and potential supporters - and the metrics that identify your strongest opportunities.
She is an experienced, qualified researcher with a close understanding of educational institutions, the community sector and those in the services field. She is driven by a commitment to advance your interests through relationship-building and reciprocity in dealings with key groups.
Dr Madden is Principal of Customcom, a specialist research consultancy providing insights into the attitudes and behaviour of key groups: alumni, influencers, customers, volunteers, donors.
If the group's behaviour matters to you, relevant and useful feedback - feedback that you can do something about - is critical.
Dr Madden offers independent evidence of sentiment and current attitudes towards your organisation. And the opportunities that exist to cultivate goodwill, advocacy and practical buy-in.
Customcom will always work to deliver the most helpful feedback to your organisation, so that you have the information you need to further improve your stewardship outcomes. Its aim is to help you retain, and expand, your supporter base.
It is committed to improving supporter affiliation and loyalty through the quality of data it obtains and the implications that can be drawn for stewardship strategy and execution.
Customcom complements what you are doing....it brings expertise, rigour and independence to the process so that findings are more reliable and more useful than is otherwise possible.
Dr Madden asks - and answers - questions that will guide relationship building and cultivation efforts as cost-efficiently as possible.
If your organisation is committed to continual improvement and best practice in its stewardship, you need a little quality research about your key stakeholders. Dr Madden invites you to contact her with any query or issue you may have, no matter how small. She is only too happy to assist.
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