Strengthen the bridge to those you count on
Understand behaviour
Focus Groups
Who? With key segments in your database
Aim? Gain deep insights into the mindset of supporters and dynamics behind behaviour
Focus groups are extremely valuable for understanding the behaviour of supporters, and changes over time.
They are also cost-effective.
Outcomes:
- Identify key opportunities for improving your communications or engagement program;
- Understand the attitudes and motivations of your most important groups;
- Unearth unexpected information that is highly relevant to your efforts; and
- Explain what statistics about your supporters mean.
Who? With key segments in your database
Aim? Gain deep insights into the mindset of supporters and dynamics behind behaviour
Focus groups are extremely valuable for understanding the behaviour of supporters, and changes over time.
They are also cost-effective.
Outcomes:
- Identify key opportunities for improving your communications or engagement program;
- Understand the attitudes and motivations of your most important groups;
- Unearth unexpected information that is highly relevant to your efforts; and
- Explain what statistics about your supporters mean.
Give needed numbers
Surveys
Who? With your donors, alumni or other groups - those whose behaviour you seek to influence
Aim? Identify the extent to which your supporters hold attitudes and feelings, or
behave in relation to your organisation
Surveys are extremely valuable because they give you evidence of attitudes, feelings, and behaviour.
They show how many in key segments share attitudes or feelings, or behave in particular ways.
Such data enables clear tracking of your performance, and comparisons between groups. They are most
helpful when you have a good understanding of supporter behaviour and attitudes.
Outcomes:
- Know who is doing what, or thinking what on matters that count;
- Identify strengths and weaknesses in your programming;
- Compare key groups on a range of dimensions; and
- Get baseline for benchmarking performance and progress over time.
Who? With your donors, alumni or other groups - those whose behaviour you seek to influence
Aim? Identify the extent to which your supporters hold attitudes and feelings, or
behave in relation to your organisation
Surveys are extremely valuable because they give you evidence of attitudes, feelings, and behaviour.
They show how many in key segments share attitudes or feelings, or behave in particular ways.
Such data enables clear tracking of your performance, and comparisons between groups. They are most
helpful when you have a good understanding of supporter behaviour and attitudes.
Outcomes:
- Know who is doing what, or thinking what on matters that count;
- Identify strengths and weaknesses in your programming;
- Compare key groups on a range of dimensions; and
- Get baseline for benchmarking performance and progress over time.
In-depth Interviews
Who? Hard to reach, and hard to pin down individuals.
Aim? Explain and compare the views of highly influential individuals
IDIs do what no other method can: enable in-depth understanding of small but pivotal groups. They allow individuals to explain their actions and experiences in detail, to provide as complete a picture as is possible.
This approach is extremely useful when the organisation needs arms-length, high-quality feedback about how to harness the support of the highly influential. It is also ideal for delving into personal or sensitive matters (which needs to be undertaken with utmost care).
Outcomes:
- Get quality of responses unmatched by any other means;
- Understand the priorities and interests of those who may support you to a far greater extent; and
- Get rich insights into high profile or very high net worth individuals connected to your organisation
Aim? Explain and compare the views of highly influential individuals
IDIs do what no other method can: enable in-depth understanding of small but pivotal groups. They allow individuals to explain their actions and experiences in detail, to provide as complete a picture as is possible.
This approach is extremely useful when the organisation needs arms-length, high-quality feedback about how to harness the support of the highly influential. It is also ideal for delving into personal or sensitive matters (which needs to be undertaken with utmost care).
Outcomes:
- Get quality of responses unmatched by any other means;
- Understand the priorities and interests of those who may support you to a far greater extent; and
- Get rich insights into high profile or very high net worth individuals connected to your organisation
Review of communications and programming
Kym can provide an external 'brain' to assist with taking communication and programming to the next stage, using existing data on current performance and opportunities for growth. She can help with writing, analysis, and recommendations.
Kym Madden
